Three questions for Boxy

Since 1969 Boxy has specialized in the design and development of steel, stainless steel and aluminum reels for wire, cable and ropes, in accordance to the DIN standard or upon customer’s drawing. The company also manufactures mechanical, pneumatic, hydraulic and take-apart reels, as well as special handling equipment for reels and wire coils. Over time Boxy has grown considerably and cemented its position in the market by optimizing the internal structure and investing in research and development. Today the company is globally recognized as a leader within the industry.

On occasion of the 50th anniversary since the foundation, we have asked Alberto Tononi, –Boxy Managing Director – three questions, to learn more about this successful industrial company.

2019 marks the 50th year of activity since you first entered the market. What does this important milestone mean to you?
It really is an important achievement for us, because it attests our historical presence in the industry; it is a synonym for longevity, reliability and stability. Over this 50 years Boxy has always striven to improve, in order to offer only the best to its customers. Flexibility has always been a defining feature of Boxy: thanks to our great experience we can customize our reels upon request; we also provide our know-how, suggesting structural changes to make the work easy and efficient for our customers.

What percentage of your turnover comes from export? Which market are you currently focusing on?
We export around 95% of our products. We are not really focusing on any particular market, but if we had to choose one, that would be Europe, especially considering the geographical proximity and cultural similarities, which allow us to communicate without any issues.

At the moment everyone is buzzing about Industry 4.0: what did your company do in this regard?
Our CRM software and production were developed with industry 4.0 in mind, hence they perfectly fit the 4.0 parameters. Boxy went down the road of full digitalization, computerizing all operations in all departments: from sales to product manufacturing. This allows a smooth flow of information, as well as an adequate management of our work, and easy access to our customers' essential data. Furthermore Boxy has made important steps towards eco-sustainability, with the installation of photovoltaic plants and LED lighting that help reduce pollution and energy waste.