On the road to foreign trade: a word with China’s leading producer JYD

Established in Southeast China in the 1990s, JYD Tech & Industry Co., Ltd has grown into a trusted name in the wire rolling cassette and metal wire production sector.

In this article, guided by Ms. Rita Li, Sales Representative, we shall explore the company's approach to global market expansion, its commitment to innovation, and the strategies driving its success in the metalworking industry.

How does JYD approach market entry and product positioning in the international arena?

Before entering the international market, JYD conducts in-depth and detailed market research to understand the production needs of different countries and regions. By analyzing these insights, our company ensures precise market positioning for its products, tailoring its solutions to meet specific demands effectively. More specifically, our products are strategically positioned based on key factors such as size, purpose, usage scenarios, and target customer groups for rolling cassettes. Over time, the company has introduced a variety of rolling cassettes to cater to diverse market needs. Starting with the original GZA and GZB rolling cassettes, JYD expanded its lineup to include the advanced GMB series. Most recently, the company developed the cutting-edge D20 rolling cassette, representing a significant leap in sophistication and performance.

Which channels does JYD use to promote its products and engage with potential customers effectively?

JYD’s expansion strategy makes full use of innovative technology and in-depth insights into the metal processing field in order to successfully open the door to international markets and provide comprehensive solutions for customers. Following Internet development, online platforms also provide new channels for product promotion. Through multi-channel traffic acquisition websites, such as Expometals.net for example, the reputation of our rolling equipment has been gradually enhanced, winning the trust of global buyers. 

We also actively participate in wire and cable trade shows in our country and abroad, such as the Düsseldorf exhibition in Germany, the China International Wire & Cable Industry Trade Fair, and so on. These fairs offer us a good launching pad to demonstrate the advantages and characteristics of our rolling cassettes, directly contact potential customers, and establish business contacts. We have introduced rolling cassettes that are more suitable for production space and specific customer requirements. Additionally, we provide customized services to address various needs, such as price, performance, and more. For example, at the 12th China Shanghai Cable Exhibition, we had four full incredibly productive days – engaging in technical exchanges and receiving product inquiries. We consider each customer's visit the highest form of recognition.

JYD is building on its strong foundation and collaborations. What are its future plans for growth in the international market?

Going forward, we will continue to optimize our products and services worldwide. We firmly believe that through unremitting efforts and innovation, we can achieve greater success in the international market. We look forward to working with our global partners to create a better future.

We thank Ms. Rita Li for her insights during this interview and wish JYD continued success in the wire and cable industry. For more information, make sure you explore the company’s product offering on the corporate online stand at Expometals.net.