wire China 2020: post trade show thoughts with Traxit International

Because of the recent outbreak of the Covid-19 pandemic, the majority of the trade shows around the world has been canceled or postponed, resulting in a complicated year for business. The first wire show that has been held in 2020 was in Shanghai, China, from September 23 to 26. With all the due precautions, a variety of industry professionals gathered for the first real business opportunity of the year—but did the show live up to the expectations? We had a chat with TRAXIT INTERNATIONAL, one of the most important wire drawing lubricant producers in the world, which attended the event together with its 2 subsidiaries in China (Tianjin and Huzhou).

The German company is a veteran of the Chinese show and has been participating in the event since the very first edition.

As always, during the 2020 exhibition, TRAXIT INTERNATIONAL showcased its flagship product – the dry drawing lubricants – to both loyal and potential customers in Shanghai. When asked about interesting leads and about the stand turnout, the company said that “because of the epidemic, the number of visitors has decreased by 50% or more. However, through this exhibition we managed to meet some old customers and to provide an interesting chance for communication”. Surely, the safety measures were stricter than ever before: indeed, “the security inspection before entering the exhibition hall was compulsory. This kind of measures are correct, and respecting the safety norms is fundamental to preserve everyone’s safety”, claimed TRAXIT INTERNATIONAL.
The German company also gave us its opinion regarding the Chinese market: “Generally speaking, the situation is not optimistic, but the National economy has been improving in the second half of the year. That is to say, the general overview is better than it was in Q1 2020”.

But there’s more: recently, one of the leading lubricant suppliers worldwide has acquired TRAXIT International. The company is now part of Klüber Lubrication Group which, with more than 90 years of experience, wide expertise in the field, countless certifications, and high-performance testing facilities, offers tribological solutions by supplying tailor-made speciality lubricants suitable for virtually any application.

TRAXIT INTERNATIONAL, established in 1881 in Germany, is one of the largest wire drawing lubricant manufacturers in the world, with production sites in Germany, China, and USA and sales representatives in more than 150 countries. The company supplies the wire drawing industry with a complete range of lubricants and pre-coatings suitable to all types of wire for all applications.