Exploring wire China: Q&A with Froma

With wire China, approaching from September 25 to 28 in Shanghai, we spoke with Gaia Frigerio, CEO of Froma, for an update on its preparations for this highly anticipated fair.

wire China is just around the corner, how are Froma's preparations going?

“We’re all set and ready to go! Our company specializes in machinery production, mainly for the white goods sector, offering fully customizable solutions. That’s why we are attending wire China this September. While we won’t be exhibiting any physical products, we’ve just launched our new website, which provides a clearer overview of who we are, what we do, and how we do it."

What are your expectations for your first participation in wire China?

“As this is our debut at the event, we see it as an invaluable opportunity to meet current clients, better understand market needs in the white goods industries, and connect with new potential customers. It’s also a chance for us to explore how participating with ICE works for us, and assess whether this could be a good fit for future exhibitions. You can find us at the Italian Pavilion, stand E1A23.”

What is Froma’s relationship with China and the East?

“We successfully collaborated with China until a few months before COVID, but then those relationships were put on hold as we shifted our focus to other priorities. Now, we’re eager to reconnect and strengthen those ties with China and the broader Asian market. We recognize the vast potential and opportunities these markets offer and are excited to explore them once again.”



To book a meeting with the Froma team during wire China or for more information on its product range, please contact the company through the details available at its online stand.