ATE's 2023 recap: insights from key industry events

ATE -  Applicazione Termo Elettroniche is a prominent Italy-based manufacturer of induction heating equipment and related automation systems. The company left its mark at several industry trade shows in 2023. These included staple events such asInterwire Atlanta, the 10th edition of wire China, and the noteworthy debut at wire Southeast Asia in Bangkok. As the team gears up to kick off a new trade show season, it is time to evaluate the impact of the company’s solutions on shaping the future of the industry.

Interwire, Atlanta, May 9-11
Despite its compact size, Interwire marked a resurgence in the American market, which has been affected by international tensions, particularly with China. The event witnessed a heightened interest in multiwire systems for Steel cord and Bead Wire. The IMW patenting system garnered particular attention, with tangible projects currently under active development.

wire China, Shanghai, September 4-7
The 10th edition of wire China followed a traditional format, but suffered from lower attendance compared to previous years, attributed to both international dynamics and the slowdown in the Chinese market in the second half of 2023. Despite these challenges, ATE is satisfied with the turnout and continues to consider the event a valuable platform for maintaining and cultivating new contacts for multiwire plants.

wire Southeast Asia, September 20-22
2023 marked ATE’s debut as an exhibitor at the wire Southeast Asia trade show. Despite a lower turnout compared to pre-Covid times, the company's booth attracted substantial attention. The fair provided a platform to showcase ATE's products and solutions to a burgeoning market, generating significant interest from potential new customers.

In the evershifting industrial landscape of 2023, ATE demonstrated resilience and innovation, capturing the interest of visitors with its cutting-edge wire heating solutions. If you don’t want to miss the latest company updates about upcoming events and new technologies, make sure you click the "Follow" button.