Navigating uncertainty: an interview with Drahtwerk Wagener

The wire industry has faced significant challenges throughout 2024, and Drahtwerk Wagener GmbH & Co. KG, a Germany-based specialist in drawn steel wire production, is no exception.
In an exclusive interview, CEO Markus Giese reflects on the company's performance and shares his perspectives on the industry.
How is the current market situation affecting your operations?
The market remains challenging. Demand is low, and expectations are quite uncertain. We’re working hard to secure orders, but without a clear outlook, it’s tough to predict when and how this situation might improve. No one has a crystal ball to foresee the end of this phase.
What are your thoughts on the broader global context impacting the industry?
We’re observing significant developments worldwide. For instance, the initial actions of the American President Donald Trump have drawn our attention, leaving us astonished. At the same time, the upcoming elections in Germany this February is another pivotal moment we’re watching closely, as their outcome could have substantial implications for the industry.
What strategies are you implementing to address these challenges?
In times of uncertainty, we’re focusing on staying adaptable and proactive. This means optimizing operations, maintaining close communication with our customers, and staying vigilant about market trends and global developments.
What are your expectations for the near future?
Expectations remain foggy, and the lack of clarity makes planning difficult. However, we remain hopeful that market conditions will eventually stabilize, allowing for a more predictable and sustainable environment for businesses like ours.
Any final thoughts or messages for your peers in the industry?
These are tough times for everyone, and collaboration and adaptability are key. Staying informed and prepared for change will help us navigate this uncertainty together.
For more information about the drawn steel wire producer, please contact Drahtwerk Wagener through the references on its online stand.
- Metal wire •
- Drawn wire for springs •
- Other drawn wire •
- Drawn wire for ropes