Giuseppe & F.lli Bonaiti: the company unveils its new logo

Giuseppe & F.lli Bonaiti Srl boasts almost a 2-hundred-year-old heritage. The first attested documents can be traced back to 1830, when the company started its business as a small workshop for small metal parts in Lecco, a well-known metalworking district in Northern Italy.

Since then, the firm has grown considerably and manufactures today a wide range of wire rods and drawn steel wires. A genuine desire to continuously improve, coupled with the strong entrepreneurship of the Bonaiti family at the helm of the company still today, are the key factors that enabled this incredible evolution.

Speaking of evolution, Giuseppe & F.lli Bonaiti has decided to give a refresher to its corporate image with a renewed brand. The new logo moves away from the complex lines of old to a more streamlined and minimalist style that has been enjoying increasing popularity as of lately. On the left, we find a stylized coil of metal wire which unwinds to the right, underlining the company name and highlighting the payoff <>.

What other changes the company has in store for the upcoming months? Stay tuned for more updates!