Fastener Fair Italy: goals and achievements for Metallurgica Locatelli

Metallurgica Locatelli recently participated in Fastener Fair Italy, a key event for the fastener technology sector, seizing the opportunity to showcase its main products and establish new strategic business connections. Based in Northern Italy, the company specializes in drawing low-carbon steel wire and producing wire rod for cold forming, providing high-quality solutions for the fasteners industry and the manufacturing of stamped metal components.

Preparation and goals for the trade show

For this edition of Fastener Fair, Metallurgica Locatelli focused on a clear strategy: maximizing the visibility of its flagship products. To this end, the company created new catalogs and set up its booth with dedicated posters and wire samples, all designed to present its stamping solutions to visitors.

"At the fair, our primary goal was to strengthen Metallurgica Locatelli’s position as a qualified supplier for screw and bolt manufacturers while enhancing existing business relationships. We partially achieved this goal, as many contacts are still developing, but we are optimistic about future results.”  explains Giovanni Locatelli, the company’s CEO.

Visitor interest and attendance

On the first day of the fair, Metallurgica Locatelli’s booth saw a strong turnout, with a steady flow of visitors, including numerous steel manufacturers, suppliers, and curious onlookers, as well as Italian and international competitors. Although attendance decreased on the second day, it still provided promising connections with new potential partners.

Visitors showed particular interest in Metallurgica Locatelli’s stamping wire, one of the company’s flagship products. The annealing service for wire rod and metal wire was also especially well-received.

New partnerships and future prospects

The event proved to be an excellent networking opportunity,  with the company scheduling several meetings with potential clients interested in future collaborations. “We’ve already arranged some follow-up meetings,” confirmed Metallurgica Locatelli, underscoring the tangible success of its participation.

From an organizational perspective, Metallurgica Locatelli had a positive experience at Fastener Fair Italy, appreciating its focused, sector-specific format, which allowed for direct interactions with key market players. However, the company noted that parking management could be improved, as logistical challenges affected both exhibitors and visitors.

Looking ahead, the company has already confirmed its participation in the next Fastener Fair Stuttgart, scheduled for March 2025. “Our goal will be to further strengthen our international presence and promote our products among industry leaders.”

To stay up-to-date on the latest news from Metallurgica Locatelli and discover its full range of services, we invite you to visit the company’s online stand.