Precision steel and hard metal equipment: QP Mechanics unveils its new website and logo!

QP Mechanics, an Italy-based company specializing in the precision machining of steel and hard metal for various industrial sectors, including automotive, packaging, appliances, and energy, unveils its new website and logo. This renewal reflects the company's commitment to transparency, effective communication, and the centrality of people.

Paolo Giardiello, CEO of QP Mechanics, explains the reasons and goals behind this investment.

What were the main reasons that motivated you to update your website?

"We wanted a website that represents us first and foremost as people, showcasing our commitment to staying current with technology, management control, personal growth, and our desire to consistently align with our values and vision in doing business."

What are the main improvements made to the user experience (UX)?

"The new QP Mechanics website features a modern and intuitive design, with simple navigation that makes it easy to find information about the company's products and services. Using straightforward fonts and a limited color palette creates a professional and reassuring atmosphere, while some light and occasionally humorous call-to-action elements add a touch of personality and make the browsing experience more enjoyable."

How do the website design and layout reflect your brand’s values and personality?

"Dedication to transparency and clarity of information are at the heart of the new website. The 'About Us' section plays a fundamental role, narrating the company's history, its values, and showcasing the highly skilled team united by a passion for precision machining of steel and hard metal. Accurate and effective information is provided about the products offered, from dies and punches to bushings and mechanical components in general, as well as application sectors and after-sales services. This allows visitors to gain a deep understanding of QP Mechanics' expertise."

What message do you want to convey with the new logo?

"QP Mechanics’ new logo follows the same principles as the website, presenting a simple and direct design. This choice reflects the company's desire to be immediate and recognizable, clearly communicating its values and identity in the precision mechanics sector."



We invite you to visit the new QP Mechanics website and the company's online stand.