A new brand identity: expometals.net

A new brand identity for wiredrawing.net

It's something you may have noticed. We did a restyling of the logo or, to use technical terms, we renewed the brand identity of the portal.

Born in embryonic form 10 years ago as wiredrawing.net, and also known with his counterparts in the other languages ​​(trafilatura.com, trefilage.com, trefilado.com and drahtmesse.com), this project has expanded over time to embrace, in addition to the wire, also the fasteners, tube, cable and rolled sections fields, from raw material to finished product.
Thus, in recent years we have also acquired the major internet domains in all these areas - from expofastener.com to tubexpo.net, to springfactories.net - and we now have almost 100 web domain names in different languages which, however, are one of the reasons for the success of the platform. 100 access ports to the network, that help us and help YOU to be so well indexed on search engines, first of all Google.
For practical reasons, for clarity, and to establish a unique "brand system", valid in all languages, we decided to renew the image of the website, also in view of the launch of the new version (scheduled for April 2012). We are adopting expowire for the wire, expocable for cable, expotube for pipe, expocoils for laminates and expofastener for fasteners. All fields which are closely related, and now grouped under one umbrella name, which is expometals.net, the online fair for the metalworking industry.

There's one thing we have to say: that the names and domains that you already know, as wiredrawing.net, will continue to exist and to be active, to maintain, as already mentioned, the best search engine indexing. However, we believe that this change, which is more a matter of form than of substance, is an advantage to the exhibitors of the online network, and a step forward in the direction we have set since the very beginning: the internationalization of the companies that have chosen this platform.

The project is still evolving, so any comments and suggestions are welcome (tel. +49 349 8385199 - [email protected] - skype: wiredrawing.net).
See you online,

Davide Dell'Oro
Direction - expometals.net