Expectations are high for the return of wire South America 2023

Preparations are underway for the 6th edition of the wire South America Fair, featuring significant developments and high market expectations. The São Paulo Expo Exhibition & Convention Center is set to welcome over 100 exhibiting brands for this year: Over the course of 3 days, prominent players in the industry will introduce new products and trends to a highly selective audience eagerly seeking information and knowledge exchange.

Commenting on the exciting updates scheduled for this edition, the organizers have expressed their enthusiasm for the return of this major trade show on the international stage.

Maurício Duval Macedo, CEO of Fiera Milano Brasil, stated, "The return of wire South America after the pandemic couldn't come at a better time. This event plays a crucial role in fostering business, facilitating networking among industry professionals and specialists, and providing a platform for staying updated and connected with the latest technology, management practices, and service offerings."

Paulo Castelo Branco, Executive President of ABIMEI - Brazilian Association of Importers of Industrial Machinery and Equipment, expressed high expectations among industry professionals: "End customers are eager to explore new technologies available in the global market and are recognizing the importance of investing in new machinery and equipment to enhance productivity and competitiveness in their industries." Despite some uncertainties in current government policies on various fronts, Castelo Branco notes that the Brazilian market is showing keen interest in investing in new machinery and equipment.

Anticipation is running high for wire South America 2023, with over 100 prominent brands, representation from 14 different countries, and a gathering of 12,000 industry professionals expected to converge. This event promises to be a dynamic platform for networking, innovation, and business opportunities within the wire and cable sector, reflecting the industry's global reach and significance.

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