wire Mexico: Messe Düsseldorf's new entry into the Mexican market

Mexico, a promising destination for wire and cable industries
Boasting a population exceeding 130 million and abundant reserves of oil and gas, as well as valuable minerals such as gold, silver, lead, zinc, and copper, Mexico emerges as a captivating prospect for investors, notably from Europe, with Germany taking the lead. Often referred to as the extended workbench of the USA, the country offers a stimulating environment for business ventures. Mexico is also emerging as a pivotal growth market for the wire and cable industry, with increasing significance in sectors such as automotive, electronics, and energy. As investment, planning, and new construction projects flourish, the demand for essential technologies like cables and wires is skyrocketing. Additionally, the EU-Mexico Agreement has facilitated seamless trade between Mexico and the European Union through duty-free exchanges of goods. Recognizing the immense potential, Messe Düsseldorf is poised to enter the Mexican market in 2024 with wire Mexico, a dedicated satellite exhibition within the renowned Expo Manufactura trade fair.

An expansion in the wire & Tube worldwide circuit
Get ready for an exciting addition to the renowned Expo Manufactura! Introducing wire Mexico, the newest event in the wire & Tube worldwide circuit, brought to you by Messe Düsseldorf. Mark your calendar for January 30 to February 01, 2024, as wire Mexico takes center stage at the CINTERMEX Centro Internacional de Negocios in Monterrey, the vibrant capital of Nuevo León in northeastern Mexico. This strategic expansion allows Messe Düsseldorf to extend its wire & Tube portfolio into North and Central America, tapping into the region's immense potential. The fair will be seamlessly integrated as a business venture within Expo Manufactura, a time-honored International Trade Fair for Manufacturing Technology, Automation, and Robotics, organized by Tarsus Mexico for over two decades. With Tarsus and Messe Düsseldorf joining forces, expect a dynamic synergy that promises fruitful outcomes for all stakeholders.

wire Mexico: your gateway to the Central American market
Additional details and application forms will be made accessible soon. 
Currently, we encourage you to visit this link to access the official press release. It includes relevant names and contact information that you can use to express your interest in attending the fair.

In the picture above: the skyline of Monterrey, by Daniel Escobedo