Eurodraw Wire Equipment Srl
Wire drawing machines

Since 1974 GCR Eurodraw has been designing, developing and manufacturing equipment, process lines and complete plants for the steel wire industry. The premises occupy 13.000 sqm of which 7000 sqm are dedicated to production and 2500 sqm are office area, in Pogliano Milanese, close to Milan.

Eurodraw Wire Equipment has its own liaison and service offices in the United States of America and is represented by Agents in many countries throughout the world. The Company was established in 1974 with the name GCR Engineering SpA, as an associate of the GCR Group. Development continued with the acquisition of prestigious trademarks such as MILL and OZ Cams and was further extended when Eurodraw Srl was set up in 1989 became a leading company in the field of machinery for the steel wire industry. In January 2002, a deed of incorporation was stipulated and GCR Engineering SPA merged with its subsidiary Eurodraw Srl and assumed the company name of GCR Eurodraw SpA and in 2015 Eurodraw Wire Equipment srl. The merger was decided in order to optimize the management of resources and offer complete and integrated service to customers. The first industrial initiative of the original GCR Group in the steel cord field was the acquisition of Riva & Co. in Turin in 1965, a company specializing in the production of bead wire and bright wire for steel cord, which is the special brass-plated strand used to reinforce the structure of radial tires.

Nowadays, Eurodraw Wire Equipment supplies high-technology machines all over the world, not only for production of "steel cord", but also for many different applications of steel wire and cord in general.

Eurodraw Wire Equipment can provide technical and technological advisory services, technical-economical-financing feasibility studies, production technologies, instruction and training of personnel, supervision of plant installation and start-up, as well as technical assistance and consulting for management of production quality. The Company has a very high business volume and potential in relation to its size which is due to its dynamic and flexible structure. In fact, Eurodraw Wire Equipment has chosen to operate with a restricted, selected and highly specialized staff of technologists, designers and experts all of whom are highly experienced, not only in the design and manufacture of plants and machines, but also in the technological management of production plants. All the design work is carried out within the Company, but with the help of consultants who are expert in the study and application of advanced technical solutions for the industrial mechanics and electronics sectors.

Machinery and line units are assembled at the production facility, while manufacture of the components is entrusted to specialized workshops connected to Eurodraw Wire Equipment itself where production is directly coordinated and supervised. Mechanical groups and special parts, electronic systems and instruments are purchased from Italian and foreign suppliers, all of whom are leaders in their fields of activity. In addition to using the most updated technological solutions following a constant process of research and development, design is aimed at ensuring operational efficiency of the product as well as ease of use and maintenance. Manufacture and supply of commercial components are strictly controlled to guarantee consistent standards of the highest quality.

From the beginning, GCR Eurodraw directly realized important industrial installations both for the original GCR group and for international customers. GCR Eurodraw has installed complete plants throughout the world: In Sardinia, Italy, General Cable Riva in Cagliari for the production of steel cord, bead wire and bright wire (the present Bridgestone Metalpha Italia, which was taken over by the Japanese Bridgestone and subsequently by Bekaert). In Northern Italy, in the Milan area, RIVA STEEL, for production of steel cord and hose wire, more recently sold to the South African group Haggie Rand. In Austria, STAHLCORD, a steel cord factory, taken over by Trefilarbed Bettembourg of the Arcelor Group. In the USA, AMERCORD, which originated from a joint-venture between the Canadian Group IVACO, the American ASSOCIATED MATERIALS INC., and GCR itself, in order to renew the equipment, update the technology and expand the production of steel cord of the former COOK & Co., located in Georgia, USA.

Our success in the field of complete plants is not only due to the technology that Eurodraw Wire Equipment can provide.

It is also due to the fact that on the international market in the steel cord field it is hard to find a company that can provide - all in one - services, technology, machines and training of personnel. It is also hard to find a company that has first tried out, tested and set up machines and technology in its own factories and in those of its associates and customers; and with whom there is strict cooperation and constant feedback. For many years, GCR Eurodraw has been supplying leading companies such as Michelin, Goodyear, Bridgestone, Sumitomo and Pirelli with machines and lines for the production of steel cord. In fact, very few steel cord plants in the world have NOT been supplied with GCR Eurodraw machines and/or services.

A remarkable number of complete plants has been set up in the People's Republic of China, where investments in the steel cord field have privileged Eurodraw Wire Equipment technology in the realization of complete plants and processing lines. Furthermore, Eurodraw Wire Equipment specializes in many other sectors involving machines and lines suitable for production of steel wire and cord for diverse applications, such as: belt cord for conveyor belts, hose wire for high pressure and special hydraulic hoses, tire bead wire, wire for bearings, wire for electrodes and for welding, spring wire, staple wire; wire for special applications, with or without metal coating (copper, zinc, brass, bronze, nickel, tin and so on); bare and zinc-plated steel and stainless steel strands; cables for bicycles, motorcycles and automobiles, and for nautical and aeronautical applications; P.C. wire and P.C. strand and others. All these products are supplied worldwide.

Our continuing efforts towards improvement and to the study and implementation of new technological solutions and processes, supported by the feedback of customers and suppliers, ensure that we will continue to maintain a leading position in the market with a commitment to total quality. This commitment led to ISO 9001 Quality Control Certification by TÜV Management Service in 1999, which was requalified to VISION 2000 Certification IN 2002 and has now been renewed to 2016.